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Identité visuelle, communication visuelle

L'identité visuelle, s'exprime par le logo, par le choix de la typographie, les couleurs. Elle doit refléter au mieux l'identité de votre entreprise, son activité, ses valeurs, son positionnement. Elle représente

tous les éléments graphiques qui constituent son empreinte. Cela permet de l’identifier et de la reconnaitre immédiatement parmi d’autres.

Une communication réussie repose sur une identité visuelle qui met en valeur votre entreprise ou ses produits et qui respecte sa cohérence visuelle. Toute conception doit présenter un contenu structuré et simplifié, de manière à maximiser l’impact du message.